The New Douglas

Am 30. Mai 2018 stellte Tina Müller, CEO der Parfümerie Douglas, die neue Imagekampagne im E-Werk Berlin vor. Unter anderem wurde das neue Markenzeichen, welches das 50-jährige Logo ab August 2018 ablösen wird, vorgestellt. Als besonderes Highlight präsentierte Star-Fotograf Peter Lindbergh höchstpersönlich die neuen Kampagnenbilder in Anwesenheit der hochkarätigen Testimonials Cara Delevigne, Amber Valetta und Caro Daur. Zahlreiche Prominente, Influencer, Chefredakteure und Top-Manager zelebrierten bei einem gemeinsamen Dinner den fulminanten Markenauftritt des führenden Beauty-Händlers Europas.

KNUEPPEL & COMPAGNON verantwortete Guest Management und Travel Management.

 

Credits: Franziska Krug, Isa Foltin/ Getty  Images

BERLIN, GERMANY - MAY 30: General view of the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Cara Delevigne, Peter Lindbergh and Amber Valetta during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Tina Mueller (Group CEO Douglas), Henning Kreke (Chairman Douglas) and Jane Lauder during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Boris Entrup during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Influencer Riccardo Simonetti during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Rabea Schif during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Tina Mueller (CEO Douglas) during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Amber Valetta, Peter Lindbergh, Tina Mueller, CEO Douglas, Michael Rauch, CFO Douglas and Cara Delevigne during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Peter Lindbergh and Caro Daur during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Amber Valetta and Cara Delevigne during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Veronica Ferres and her dog Luna during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for Douglas)
BERLIN, GERMANY - MAY 30: Influencer Daniel Fuchs, Kosta Williams and Sandro Rasa during the Douglas X Peter Lindbergh campaign launch at ewerk on May 30, 2018 in Berlin, Germany. (Photo by Isa Foltin/Getty Images for Douglas)