smart Pop-up Showroom

Im Rahmen der Berliner Fashion Week eröffneten smart und der Sneaker Store Asphaltgold einen Pop-up Showroom. Beide Marken stehen für urbanen Lifestyle und einen authentischen, exklusiven Auftritt in der Metropole. Diese Eigenschaften haben dafür gesorgt, dass eine limitierte Sonderedition eines Sneakers und eines smart BRABUS entwickelt wurde, die den Puls der Stadt höher schlagen lässt.

Zum Launch wurden ausgewählte Journalisten und Gäste aus Szene und Lifestyle in den Pop-up Showroom eingeladen. Bei Food, Drinks und Musik von DJ Oliver Tabillion konnten der neue Nike Air Max 1 Ultra Flyknit iD und der smart BRABUS edition asphaltgold bewundert werden.

KNUEPPEL & COMPAGNON verantwortete die Konzeption und die Produktion des gesamten Projekts.

BERLIN, GERMANY - JULY 06: General view during the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: General view during the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: attends the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: attends the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: General view during the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: attends the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: attends the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: Singer Leslie Clio attends the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)
BERLIN, GERMANY - JULY 06: attends the smart Pop-up Showroom Presents 'smart | BRABUS Edition Asphaltgold' at the smart Pop-up Showroom on July 6, 2017 in Berlin, Germany. (Photo by Franziska Krug/Getty Images for smart)